Microsites

If you have a range of products or services that speak to different niche markets, then you should consider a microsite strategy. As its name implies, a microsite is a small auxiliary website designed to function as a supplement to your primary website.

There are two serious reasons to consider microsites:

• You can target a tight niche market and design your website and write your copy to speak only to that market. It also prevents the Paradox of Choice where too many choices leads to anxiety for buyers and ends up in no choice.
• If you have a website with different products and services your search keywords are varied. This could dilute your chances of getting good rankings in the search engines. With only one or two focused keywords dominating a microsite, that website has a better chance of ranking higher in the search engines. And, of course, the higher your website ranks, the more visitors you get and the more sales you make.

Whether you are creating a microsite for your next email campaign or an upcoming event, loads of thoughts need to go behind such projects. Starting from competitive market study to in-depth research, you need to have an innovative and intuitive team handy for such feat. Unfortunately, most companies do not possess in-house ability to takeover such projects. Starting from hosting a microsite to creating and maintaining one, MetricFox has the capability of end-to-end microsite creation and development.

Our team of experts will help you create microsites where your visitors can land and get the exact information or service they are looking for. Our end-to-end microsite websites can be used for:

• Email campaigns
• Product launch
• Upcoming event
• Low budget advertising
• Mobile-friendly pages

What we offer:

• Get cost effective and affordable microsites
• Understand customer behavior through the data collected over a particular period of time
• Create focused pages to enhance customer engagement
• Custom design blended with innovation and latest technology