Sobha
Sobha Developers is one of the largest and only backward integrated real estate players in India and has a substantial presence in Dubai.
Headquartered in Bangalore, Sobha is primarily focused on residential and contractual projects. The Company's residential projects include presidential apartments, villas, row houses, luxury and super luxury apartments, plotted development and inspirational homes replete with world-class amenities.
Challenge
Establish SOBHA as the top Indian real estate brand on social media in terms of followers, engagement & positive sentiment among consumers
- Generate enquiries/leads & drive website visits
- Establish social media as an effective platform for customer support and grievance handling
- To reach & stay at no. 1 position across social media in the category of ‘real estate’ in India.
- Generate quality leads with minimum expenditure
- Respond to & address customer queries & complaints in a timely & useful manner
Solution
- Innovative, engaging & dynamic content to keep users engaged by providing useful & entertaining information
- Monitoring all social media platforms & assisting prospects & existing customers with their queries & complaints
- Redirecting followers to the website
- Generating organic & paid leads
- Organizing interesting & engaging contests to increase brand recall & establish the brand as a socially responsible company
Outcome
SOBHA is currently the #1 brand in India in the category ‘Housing’ according to social bakers, a respected social media analytics website.
SOBHA is currently the #3 brand in the world in the category ‘Engineering/Construction’ according to Quaintly, a global social media analytics firm.
SOBHA is the most followed real estate brand in India on both Facebook & Instagram.
We have generated more than 600 organic leads through social media in 2016, as of 18th November 2016.
Increased awareness led to the following results:
923
New Fans
459.2K
Facebook Impressions
132
Total Posts
18%
Engagement Rate/Post
442
Total Shares
We provide exceptional results for our clients.
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