IGATE

IGATE is an IT services company, headquartered in Bridgewater, New Jersey.

The firm provides technology consultancy and services. Its revenues in 2014 were over US$1.2 billion and it has a workforce of over 31,000. The firm has over 70 offices and customer delivery centres in North America, Europe, Asia and Australia. On April 27, 2015 French IT services group Capgemini unveiled a deal to acquire IGATE in a $4bn deal.

Challenge

iGATE in association with Forbes and co-sponsored by NYSE Euronext was organising a Golf tournament. The event was named iGate CEO Cup as the invites were to be extended only to the CEOs based in North America. This two day tournament was a charity event intended at engaging North American CEOs and C-level executives.

To create buzz around the tournament so interest among the target audience is generated.

Solution

Generating high-level of engagement, participation and warm conversations through real-time social media activities.

Tailored promotion to the target audience (CEO and top golfers) from select organizations.

Transforming this whole exercise into a well-orchestrated social media engagement so the right publicity is done for the event.

Outcome

Strategic Marketing Services generated the right buzz by promoting through LinkedIn and channelled targeted traffic to the event promotion page http://www.igateceogolfcup.com/. Also, the increased awareness about the event led to a rise in the number of people talking about the event.

We successfully generated the right buzz by promoting the prestigious event through LinkedIn and channelled targeted traffic to the event promotion page http://www.igateceogolfcup.com