Undoubtedly, the internet has had a profound effect on marketing. 16 years ago, there were no social media or other online platforms. The channels through which marketers could reach buyers were limited to print advertisements, direct mailing, and national TV commercials. These methods were targeted at a broad audience, and selective marketing through specially curated […]
Top Innovative Digital Marketing Trends to Watch Out for In 2020
According to Statista, global spending on digital marketing will reach 306 billion USD by 2020. The reason for the upward graph of the digital marketing landscape is the constant innovation of new technologies and creative marketing strategies that are helping businesses reach their desired outcome. Read on to find out which of these revolutionary digital […]
The Latest Trends in Digital Marketing
Thanks to the rise in digital marketing, the entire marketing landscape has evolved more in the last five years than the last fifty years. The reason for the immense popularity of digital marketing is their effectiveness in promoting business growth. And so, this dynamic form of marketing has been adopted by almost every business- be […]
Brand Storytelling Drives Success, and Here’s Why
Why Brands Need More of Storytelling? Digitization and automation have made us accustomed to convenience and accessibility. Courtesy of the world wide web, every bit of information has been democratized rapidly, opening up markets beyond countries and continents. The presence of so many companies, people, and content on the internet makes it immensely challenging to […]