Undoubtedly, the internet has had a profound effect on marketing. 16 years ago, there were no social media or other online platforms. The channels through which marketers could reach buyers were limited to print advertisements, direct mailing, and national TV commercials. These methods were targeted at a broad audience, and selective marketing through specially curated […]
The Latest Trends in Digital Marketing
Thanks to the rise in digital marketing, the entire marketing landscape has evolved more in the last five years than the last fifty years. The reason for the immense popularity of digital marketing is their effectiveness in promoting business growth. And so, this dynamic form of marketing has been adopted by almost every business- be […]