Undoubtedly, the internet has had a profound effect on marketing. 16 years ago, there were no social media or other online platforms. The channels through which marketers could reach buyers were limited to print advertisements, direct mailing, and national TV commercials. These methods were targeted at a broad audience, and selective marketing through specially curated […]
Top Innovative Digital Marketing Trends to Watch Out for In 2020
According to Statista, global spending on digital marketing will reach 306 billion USD by 2020. The reason for the upward graph of the digital marketing landscape is the constant innovation of new technologies and creative marketing strategies that are helping businesses reach their desired outcome. Read on to find out which of these revolutionary digital […]
Tips for Increasing your Organic Reach on Search
As a brand are you assured that your content is reaching the right audiences? Surely you may be posting on social media and witnessing increasing some user interaction but is all of it helping your brand organically? With extensive paid content being promoted across social media platforms, the power of money seems to have overtaken […]