“Go Green Run” Bengaluru is here again for the 2nd time. Passionately sponsoring the event—BREN & Champions Group with Decathlon Sarjapur—are inviting local runners, corporate entities, NGOs, professionals, and the public from Bengaluru to participate in this unique community run. It is a marathon designed with keeping in mind the need to be proactive about […]
Every business should be thinking mobile marketing-Infograhic
With over 1.2 billion internet enabled mobile devices currently in the market, the scope for mobile marketing is huge. emails are regularly checked on the go on these phones, and if you are not sending mails that load in various devices, you are missing out on an opportunity. Mobile marketing and various sectors Every possible […]
Social media and inbound marketing- The American ROI story
The internet has connected the world like never before. 2.7 billion internet users all across the world log in to get their fix on a wide range of topics, issues and for entertainment. We can easily say that no medium of communication has been able to break this, even the ubiquitous newspaper. The reach and […]
From monotonous to mind-boggling – Brands that gave a twist to marketing!
How creative can you get while writing about CRM software? What intriguing elements can you add to strategically position a Meeting Platform? How inventive can you be about a soap which is as useful as any other soap? Well, the answer clearly is ‘NOT MUCH’! When a company belongs to industries like healthcare, warranty, or […]
5 plus 6 mobile marketing tips – Part 2
In our previous post ‘5 plus 6 mobile marketing tips – Part 1’ we have already discussed about the first 5 mobile marketing tips. If you haven’t yet read it, we suggest you to go through that before you go ahead with this post. Some of the tips have been addressed earlier while discussing the […]
5 plus 6 mobile marketing tips – Part 1
With Adobe’s research in our earlier post ‘How important is focusing on mobile to support your cross-channel efforts in 2014?’ we could explain how important it is for businesses to be mobile ready. Taking it a step ahead we decided to explain how to make sure your messages are ready for a mobile. Did you […]
The Luis Suarez bite and what it means from a business perspective
One of the biggest football stars of today, ace Liverpool goal scorer and Uruguay’s deadly striker, Luis Suarez went down in football history books with one of the most shameful acts ever committed on a World Cup pitch. He bit the shoulder of Italian defender Giorgio Chiellini in a horribly display of savage human tendencies. […]
Battle of online shopping – Men vs Women
Well, need there be any debate to answer this question when we have a clear winner? From the Stone Age, women looooooooooooove shopping. Be it online shopping or otherwise. [tweetable]Can you believe that 74% of women think about shopping 24/7[/tweetable], which is every minute of the day! While men enter a mall with a targeted […]
Importance of Focusing on mobile to support your cross-channel efforts
Image Credit: Adobe Adobe has recently released a study where they have asked over 1,000 marketers on their strategies for optimizing sales, and the types of conversion rates they were achieving. Among many observations, one of the most obvious ones was on the importance given on mobile marketing. [tweetable]About 50% of current retail web traffic […]