Have you ever been on a web page which you thought is not worth staying even for few seconds? Well that’s what we are talking about. The 3-5 seconds after a visitor lands on a web page and decides whether to stick around or click away elsewhere is the ‘Website Blink Test’. Though it sounds […]
Social Media Marketing? Leave it to the agencies!
Doing social media marketing in-house or outsourcing it to the agencies! It can be debatable if asked whether social media should be in-house or outsourced to an agency. However, we would say that social media is at its best when it is done by agencies. If you can give a zillion reasons to do it […]
Top 10 Brands and WHY
Setting up a brand is vital for any company. When a brand is created, and consumers use the product or service, the way people perceive the brand is all that makes or breaks a brand. Here is a list of Top 10 brands which have changed and revisited their marketing tactics in order to gain attention from […]
Hey SEO, Wake up and Get a Content Marketing Strategy. Will ya?
Search industry is flourishing. The war for keywords, organic and paid searches, anything and everything related to search is hyping the market. Unerneath it all, the SEO tactics are changing but luckily at a slow pace. Result – all SEO techniques will fall flat within no time creating vacuum between what is needed and what you have. […]
Right Blend of Digital Marketing Mix
Are you gambling with your marketing dollars? Marketers now are spoilt for choice. They are going crazy not knowing what channel to choose, adopt, implement and result in dollar drain. If you do not wish to let this happen to your business, you need to step up and change your marketing mix. It is no […]
Incredible Women at Work [Happy Women’s Day]
Strategic Outsourcing Services wishes all the wonderful women who made this world a better place, a Happy Women’s Day! Specially, to all the incredible women who are revolutionizing the market and setting new trends. Gone were the days when Women were considered as the weaker sex. Women are thickening to all the adversities and battling in the […]
How to Serve a Prospect [Right Prospect]
Every Business Starts and Ends with Customers. If You Haven’t Bagged Any Yet, Well, You Better Back Out From The Sport Or Change What You Are Doing… Every prospect in your pipeline is a baby. You need to nurture them carefully to make them smile and buy from you. If you win a customer through […]
What Does The Oscar Mean to You?
Wondering what the Oscar would mean to you when you are not associated with Hollywood in anyway? Well, when you are into marketing, everything that creates a buzz should be your concern. Be it the London Olympics, Super Bowl, Valentine’s Day, or just any buzz that’s happening in the digital space. Academy Awards, popularly known […]
3 Lessons on Storytelling
Stories are a part of everyone’s life. Since the time we were kids, we all liked stories. Even now, we can never say ‘No’ for a real and adventurous story. This principle applies to marketing too. Most prospects prefer reading stories to checking out the list of features of product/services. Be it a story of […]