Strategic Outsourcing Services, a company of Champions Group was awarded the DMAi Synergy Award for ‘Charity Event Promotion Through Social Media’ for a Fortune 500 Company*. In 2012, Strategic Outsourcing Services won the same forExcellent Public Service for its work on KSRTC. We had succeeded in bagging the award through innovative social media campaigns to fetch astounding results. The campaign […]
Go Digital this Environment Day
Environmental evangelists say that hugging trees can help in saving the environment. We are not going to question the facts about it. However, we are trying to show that there are other green ways to help in making this world a better place. According to IIED (International Institute for Environment and Development), the average annual […]
DMAi 2013 Convention – ‘Power of i’
‘Power of I’ – that’s the theme at DMAi this year. The event sessions are based on procuring, comprehending and utilizing data in the best possible way(s), and deriving insights to obtain a better understanding of the efforts being put in marketing. Here’s a glimpse of the sessions… Steve Prebble ,A Marketing Consultant, he talks about […]
Account Based Marketing (ABM) – Every Client is Different!
According to Wikipedia, Account Based Marketing (ABM), also known as Key Account Marketing is a strategic approach to business marketing in which an organization considers and communicates with an individual prospect or customer accounts as markets of one. In simple terms, Account Based Marketing, as the word suggests, is customized marketing based on individual client […]
As Y! promises not to ‘Screw up’ T
The recent ‘big’ news of Yahoo! acquiring Tumblr garnered mixed responses from the digital media fraternity. Tumblr costed $1.1 billion to CEO Marissa Mayer, who confirmed the brand will retain its identity, while 26 yr old David Karp stays the CEO. So far, so good. But what does it hold for you and me? This acquisition, the […]
Build a one stop shop strategy. NOW!
Last week, I was running through mobile accessory stores looking for an iPhone cover. Every store I went to, all I could see were either boring leather pouches or creepy ones with Beyonce or Beiber photos. I continued searching and wondering what else could be different in a cover. A cover is a cover and […]
Business Intelligence: The Advantage You Have Been Looking For
With competition heating up, staying on top of the game is crucial. Data seems to be everywhere and no one seems to know how to leverage this. Today, initiatives need to be taken which impact businesses in a big way. Understanding internal processes, watching small changes and understanding why these changes are occurring, are they […]
This Earth Day, Join the Green Digital Marketing Revolution!
Since ages we have been negligent, rude and abusive to our planet Earth in various ways. This Earth Day, do your part in saving the planet – Join the ‘Green Digital Marketing Revolution’. Wondering what Digital Marketing has to do with saving the planet? Well, there is. Just go back to those days and think […]
IPL – All about Money, Cricket and Branding
If you are in India, you stand very little chance to not know about IPL, the most happening thing in India right now. It is highly debatable to understand whether it is entertainment, gambling or a mere sport. However, we would like to say IPL is all about Money, Cricket and Branding. IPL is similar […]