Website traffic is the all consuming need for a digital marketer. We understand that well and also understand the effort it takes to get those numbers on the board. There are no short cuts to success, said a great soul a long time back and it holds true, not just in life but in the […]
YouTube is the 2nd largest search engine in the world
YouTube is the 2nd largest search engine in the world. Are you using it well yet? The written word may be king, but we are visual beings. We like to see things and understand better through our eyes than any other medium. The internet in its entirety is a visual delight with pictures and videos […]
Mobile advertising- 5 steps to capture the final frontier
ust like space is the final frontier for the folks at NASA, mobile marketing is the final frontier for digital marketers worldwide. The assimilation of the internet into your smart phone happened over a certain period of time and this was happening when the digital market was blooming, prospering and generating a significant amount of […]
Millennial marketing-Its time you take notice of this group
Born between 1982 and 1994; a millennialreaches young adulthood around year 2000. To think of this segment of individuals, it is a vast section. There are millions of millennials today who are working, earning and creating income. There is a high probability that you- the reader of this piece is a millennial than any other […]
2016 digital marketing trends- Keep a close watch of these 5 factors
Digital marketing is slowly but surely moving up the ladder. One of the challenging and interesting aspects of digital marketing is its ever changing pace and rhythm. There are innumerable changes that happen on a daily basis, and these changes keep marketers on their toes. The basic concept of digital marketing hasn’t changed; the way […]
Digital marketing strategy- Get it right with these easy steps
Digital marketing, like any form of marketing, has taken its time, albeit, a lot faster than traditional marketing forms to shape up and be a source of leads and revenue. With all types of marketing, going in without a strategy does not pay off, not now, not ever. Digital marketing today demands a strategy that […]
Email Marketing Mistakes: How to Save Face and Brand Value
Email has long been a tried and tested tool for marketing purposes. There are very few mediums which come even close to the capabilities of the humble email. In its simplest form, it is direct, precise and gets the job done with minimum effort. Since it is such a well used tool, there are bound […]
Is it time yet? 5 clear signs you need to outsource marketing
Marketing is an essential component for businesses. It’s not that it has become significantly important today, it has been so since business first started and will be till we purchase and use items using cash. Selling your products and services gets a tad bit difficult when competition sets in. This is a reality and marketing […]
The Marketing Blindside- Why and which marketing metrics work (INFOGRAPHIC)
Any marketing that is done today, be it digital or off line, there is a constant tug of war between which metrics should be applied and why. To make things clear, it is essential to grade and evaluate marketing. it gives us an idea of what is working and what isn’t. There are innumerable instances […]