Lead generation is a key business term. In today’s evolving digital medium of business, lead generation has taken different forms. There are various methods to achieve quality leads and the best part is there are some extremely good ways to do so. With a solid, dynamic and steady lead generation process in place, any company […]
Neuromarketing: The Next Big Thing in Marketing!
Most businesses keep track of what people are buying. But do you think the same companies would have a clue about ‘why’ the consumer bought what he bought? Well, the answer is a definite NO unless they follow ‘Neuromarketing.’ But, before we answer ‘How’, we need to answer ‘What’. What is neuromarketing? According to Wikipedia, […]
Grammy Moments You Wouldn’t Wanna Miss
56th Annual Grammy – Music’s biggest night on TV – breaks social media records with bustling 34 million social media interactions. The most celebrated Grammy Awards honored the best music in a year’s course at Los Angeles. The star-studded event packed moments that no music lover would ever want to miss. Beyonce grooves with a […]
How to attract consumers with your product description
Product descriptions are easily mistaken to be really easy while the fact remains otherwise. Veteran writers too make the blunder of giving it a back seat. With the annual online sales marking a 15.6% increase in 2013 (as per Econsultancy), it is a serious thing to take home rather than letting it disappear in thin […]
Email Campaigns – 4 ways to absolutely master email campaign writing
Email marketing is used, abused and then used and abused again endlessly today. There are quite a few reasons for this. Email marketing is still one of the biggest generators of revenue. It rakes in a cool $26 per email sent, which is miles ahead of the nearest competitor, PPC at $18. The ROI from […]
Justin Bieber and how he makes social media go weak in the knees
Love him or hate him (both feelings are in extremes here) Justin Bieber is a phenomenon. His musical talent is far overshadowed by the massive influence he has over the internet. He is an internet celebrity and makes an excellent case study for any social media success class. With over 49 million followers on Twitter […]
Five tips to make 2014 your Twitter year
Twitter, described as the new ‘SMS of the internet’, is going to change the course of marketing in 140 characters. Having built a huge community of 230 million users along its way in the last seven years, Twitter is attaining humongous proportions. Now is the best time to brace yourself and check out our top […]
The Future of Marketing – Content Marketing
Good content makes a person stop, read and think. But great content makes him take action. The future of marketing lies in the hands of great content. Content marketing is a way of communicating with prospects, leads and customers. It is mostly about giving information and educating, and less about selling. It is inevitable that […]
Do you see the positive side of the Facebook teenage flight statistic?
Facebook has long been the pinnacle of social media. It has the largest user base in the world. Facebook passed 1.19 billion monthly active users, 874 million mobile users, and 728 million daily users as on October 2013. Every chart that shows Facebook traffic is a positive one; up until now. It is clear and […]