In the CMO talk series, Strategic Marketing Services presents Lk Gupta, CMO of redBus In conversation with Michael Leander at the DMAi 2014 convention, Lk Gupta shares his views on the budding ecommerce in India and also speaks about the real heroes behind the success at redBus. Lk Gupta, who has worked with big established […]
Balaji Viswanath talks about Rapid Changes in Consumer Trends
CMO Talk – Balaji Viswanath on Rapid Changes in Consumer Trends and the Future of Digital Marketing in India CMOs are an inspiring lot. At Strategic Marketing Services, we are showcasing some of the best in the business through our CMO Talk series. Michael Leander, world renowned digital marketing speaker and our CMO, has facilitated […]
Story of James Joseph – Founder of Professional Bharati & JackFruit 365
When passion drives, you can go miles you never thought you could otherwise. This interview is the story of an entrepreneur who had built a brand and reached the masses in nothing more than a year. He has tactfully turned an underutilized natural resource to most wanted commodity. This is the story of James Joseph, […]
Ferrari and Apple- The most powerful and the most valuable brands in the world. What makes them click?
No prizes for guessing the world’s most valuable brand. Apple, the tech giant from Cupertino, California has had some very impressive numbers for several years now. With profits pegged at $104 billion, it surpasses its closest competitor Microsoft by $48 billion, which is in fact closer to the total revenue of Coca-Cola, placed at number […]
CMO talk – Jodie Sangster on the changing perspectives of direct marketing and data-driven marketing
Jodie Sangster, CEO of ADMA, Association for Data-driven Marketing and Advertising, is a celebrated contributor to data driven marketing. She has travelled around the globe building on her career and mastering the art of direct marketing and data-driven marketing. In her interview with Michael Leander, International Marketing Speaker, Ms Sangster unravels the myths about direct […]
CMO Talk– Ajay Row on data-driven marketing and its scope in India
Experience is the greatest teacher, and the best way to learn is listening to experts. Strategic Marketing Services, along with world-renowned marketing speaker Michael Leander, is delighted to present to you a 6-part series – CMO talk. DMAi and data-driven marketing in India We had the opportunity to connect with these marketing wizards at the […]
Write more; Google loves it. Long form content and its benefits
Change is in the air, and well, change is the only constant. Every business evolves, methods transform and the means of reaching customers keep altering. With digital mediums getting stronger by the day, everything we do as marketers is keenly focused towards utilizing it better. Google, the no.1 search engine in the world, the be […]
Twitter Announces ‘Top 100 with Most Followers’
Six years and Twitter, with 218 million users, is already up in the second position in the chart of all social media channels. There were many marketers who thought of and rated Twitter as a fad. But the numbers prove the contrary. The rage over Twitter proves why celebrities and companies go gaga over Twitter […]
Great Indian Marketing Summit (GIMS) – IT Edition 2014
Get ready for the biggest IT event – The 2nd Annual Great Indian IT Marketing Summit. Information Technology is an industry that consistently strives to deliver innovations and increase value to stakeholders. However, if the marketing goes weak, the technology reach too dies down. Marketing and IT have become so entwined in the recent past […]