India went into elections in 2014 and created records of sorts while doing so. It is the largest democratic process ever to take place in human history with around 550 million Indians casting their votes. The results are in too and the prime ministerial candidate from the BJP, Mr. Narendra Modi swept the nation with a […]
Search Engine Optimization – It’s a whole new world out there
The World Wide Web has become a powerful tool today. The reach, neutrality and opinion-building process that the internet provides are exceptionally high when compared to traditional mediums. Today, millions of individuals are able to create a life out of the internet and that is the beauty of it all. For businesses, the internet has […]
Brand Management Content Marketing Digital Marketing Lead Generation & Management Social Media Marketing
New Integral Marketing Roles We Never Thought Would Exist
‘Marketing has been reaching newer heights’ – though an overused statement, it makes sense at any point of time. Advancements in the marketing industry are changing marketing roles or rather bringing forth new marketing roles that no one ever thought would come into existence. However, we cannot deny the fact that every marketing role an […]
Sticky Content – This is what spins the world round today
With average time spent on websites decreasing, mobile web-viewing increasing and apps ruling the roost, the only possible way to stand out is to create eye-catching content. Traffic dominates the parameters digital marketers set for themselves. The purpose of creating sticky content is not just to create a first impression; it is also to lead […]
Why emotional advertising is here to stay
You laugh, you cry, you feel driven, responsible, insecure, thoughtful, inspired, jealous, scared, etc… ‘Emotional Advertising’ tends to provoke such feelings in you to elicit a response from you And most often, it does! Be it a billboard, television commercial, radio promotional, email or a simple banner ad in the corner of a website, every […]
Lead generation through content marketing- It’s a process, not a campaign; mostly
Traditional lead generation methods follow the campaign route. Lead generation campaigns are run utilizing various tools in the process. Generating leads in the B2B sector is a totally different ball game compared to the B2C sector. If we just take the example of the lead generation funnel for a B2B campaign; the average time for […]
CMO Talk – Krishnan Chatterjee on work-life balance and chasing dreams
“Choose a job you love, and you will never have to work a single day in your life” said Confucius. Well, if he were to visit us today, he would be in for a great shock! Leave alone doing jobs we love, most of us have jobs that are not even satisfying. The vicious cycle […]
CMO talk – Luisa Mazinter on customer advocacy and the need to rethink branding
Luisa Mazinter, a passionate digital marketing entrepreneur, in an interview with Michael Leander, talks about niche marketing techniques of customer advocacy and the need to rethink on branding. At the DMAi 2014, Delhi, Michael Leander, CMO of Strategic Marketing Services had the chance to converse with Luisa Mazinter, CEO of TheMarketingSite.com. The conversation revolved around […]
CMO Talk-Tanvi Bhatt on personal branding and creating ‘Brandsomeness’
Brands help a product get entrenched in the psyche of the society. Major B2C companies spend copious amounts of money on billboards, hoardings and television ads with the sole purpose of solidifying their presence. In the digital age, branding has progressed from companies to individuals too. It is called personal branding and in this blog […]