What really takes a consumer to make a purchase still remains a mystery for most companies. While the decisions are entwined with volatile aspects like demographics, personal preferences, cultural specifications, sociological, economic, legal and environmental aspects – psychologists proudly say that most purchase patterns can be related to ‘utility maximization theory’. What is utility maximization […]
Online reputation management- It’s more important than you would expect
Where do we start! Social media has opened up the internet like never before. Everyone from the billion dollar investment bank to the granny next door has an opinion on anything and everything. With the immense success of social media and the internet, in general, to generate business, it was only natural for it to […]
Integrate Digital Marketing to Boost your Business
In marketing more is always merrier, whether it is the number of your clients, displays, profit, sales or anything else. When this is the case, why stick to just one medium of marketing to meet business marketing plan? It’s the time of being technologically sound, but one cannot rule out the outcomes our traditional modes […]
What makes Demand Generation work?
Marketers lose crucial opportunities as they rely on inaccurate data which is made available to them as a result of insufficient follow up or misleading information. Marketing organizations need to be empowered by acquiring key data at all levels of customer reach i.e. demographic, social and company base. Marketers need to ensure to have an […]
Content marketing basics explained in the best way possible-Part 2
In part 2 of this 2 part series, we continue with content marketing strategies and how B2B markets need a whole lot of content. Any marketer’s goal of content marketing is to win customer trust and excel in business gains. However a marketer needs to prepare a strategy in order to achieve this objective and […]
Content marketing basics explained in the best way possible-Part 1
As a B2B marketer, do you worry about creating content that connects with the right customers? Do you feel your objectives are not being delivered to the target audience through proper content planning? Content marketing answers all your queries in order to deliver marketing solutions, meet business objectives, aim target audience and use the right […]
8 tactics to kickoff successful email campaigns
One out six email recipients does not receive email messages due to spam filters (by Marketing Sherpa). This results in a low response rate and disappointing revenue. If just 10 percent of your contacts receive your emails and out of which only 2 percent respond, what would be your conversion rate? You need to come […]
Make email work with multichannel marketing
Email, when integrated with other marketing tools, becomes an extremely powerful channel to market your business. Email gives you good ROI. Putting all your marketing eggs in the email basket is not a good idea. You may not be able to run you campaigns well, your data may be corrupt, and the list is endless. […]
What’s new with email marketing – A quick-fix guide
We have said this and we’ll say it again, email rocks! One of the biggest gifts of the digital age, email has aged like fine wine. It has only gotten better with time. The ROI that it gives is still one of the best among all digital marketing tools and hence needs to be in […]