The healthcare marketing industry, as with any service oriented industry; has changed a lot over the years. And as with any industry, change creates disruption. Healthcare marketing comes with its own set of hassles, woes and grey areas. The industry in itself is a fledgling one, with over 80% of internet users seeking health related […]
8 tips to write email subject lines that work
Can you imagine the world without emails? Arguably, email is the most mature and widely-used interactive marketing tool in use today. Forrester Research surveyed over 250 interactive U.S. marketers to get a pulse on how they currently employ this marketing tactic. They’ve concluded that subject line is cardinal to email marketing in bringing success. If […]
What do ads tell us? Why simple advertising works today
Ads or advertisements are quintessential to our very existence. It has become commonplace; we see them all around us, and they make us think about a lot things – both necessary and unnecessary. Since written word was printed and sold, advertisements have been the mainstay of reaching out to your target audience; imploring them with […]
Transform your Funnel: Sales Funnel to Customer-Centric
Are you still stuck up with your leaky sales funnel? This made them lose valuable leads. Now, its high-time marketers digress from sales-driven funnel to customer-centric funnel. So, let us not brood over what went wrong with the sales-driven funnel, let’s just dash in to and start formulating the new customer-centric funnel. The stages of […]
The Real Estate Social Media Connection
Real estate marketers need to gain social presence. Here’s why: The global real estate market has been one of the largest contributors of revenue to the world economy. In places that see a stable government, real estate prices determine the growth capacity of a certain town or city. It is a driver of economic growth, […]
Want to increase blog traffic? Listen to what Jeff Bullas has to say
Digital marketing expert, blogging heavyweight, and social media superstar — Jeff Bullas — has been one of the guiding lights of the online marketing industry. From humble beginnings as a washed-up entrepreneur in major debts to the star he is now, Jeff has indeed come a long way in his career. He has received some […]
Data-driven marketing in the e-commerce sector – Targeted campaigns work and here’s proof
64% marketers say that using data across various marketing disciplines is important- (Bluekai, 2011) That number has grown over the years and for good reason. Data-driven marketing is much better than the old spray and pray tactics. The deluge of data available today can be used to create bespoke marketing campaigns. Missing out on […]
Here’s what it takes to make it big in the tourism Industry today
“Isn’t it amazing how much stuff we get done the day before a vacation?”- Zig Ziglar. Everyone needs a vacation, from time to time, to unwind, reconnect with their inner self, and just leave the mad world behind. Spending time with oneself is, in fact, beneficial for a healthy living and has many positive effects. […]
Do’s and Don’ts before the Go Green Run
The second edition of Go Green Run will be flagged from Decathlon, Sarjapur on Saturday, July 26th. The track is all set and participants from the running fraternity and elsewhere are prepping up for the event. Few do’s and don’ts for the day before the event are: Do’s Stay calm and relax physically and mentally. […]