Why Brands Need More of Storytelling? Digitization and automation have made us accustomed to convenience and accessibility. Courtesy of the world wide web, every bit of information has been democratized rapidly, opening up markets beyond countries and continents. The presence of so many companies, people, and content on the internet makes it immensely challenging to […]
10 Digital Marketing Metrics to Track to Boost ROI
Number, when handled recklessly, make a gamble. When dealt with carefully, they pave the way for crafting impeccable strategies that result in business success. In marketing, numbers lie at the heart of every successful campaign and powerful strategies. With the right metrics, businesses can understand what goes on in the minds of their customers. Most […]
How and Why Social Engagement Can Be the Key Differentiator to Your Business
Social engagement, also referred to as social involvement and social participation is broadly defined as one’s interaction with the working of a social group. It is measured in terms of the level of interaction, involvement, intimacy, and influence that a brand creates with an individual or group. Traditionally, social engagements predominantly took place offline, but […]
Programmatic media buying, moving from infancy to growth stage
What do you understand by Programmatic Media? Programmatic Media purchasing, showcasing, and promoting is the algorithmic buy and clearance of publicizing space progressively. During this procedure, programming is utilized to mechanize the purchasing, situation, and improvement of media stock by means of an offering framework. Programmatic Media purchasing and selling are streamlined for explicit clients. […]
Tips for Increasing your Organic Reach on Search
As a brand are you assured that your content is reaching the right audiences? Surely you may be posting on social media and witnessing increasing some user interaction but is all of it helping your brand organically? With extensive paid content being promoted across social media platforms, the power of money seems to have overtaken […]
5 Reasons Why Web Design is a Priority
First impressions can be lasting and especially so in the online world. Whether you are in the ecommerce space or a brick and mortar set-up, you cannot shy away from the importance of building a professional website. A good web design can help your business reach the next level. By building a creatively enticing and […]
5 Digital Marketing Trends to follow in 2019
Digital marketing is today arguably one of the most empowering tools for businesses. Testimony to the fact is the blooming of multiple digital marketing agencies each one striving to offer the best custom solution to their clients. Digital marketing is now an essential part of overall marketing strategy for everyone from celebrities to startups, large […]
The 3 Step Formula for Generating Email Leads from Speaking Gigs
If you often get speaking gigs, then you should be utilizing them to add on to your mailing list. Read about these 3 simple tips that will help you do just that. Good orators have been known to move armies to victory and civilizations towards revolutions. Because you have access to both eyes and ears […]
8 most important SEO metrics to monitor
What are the metrics that contribute to SEO success? As a digital marketer you should always be aware of the key metrics that maximize business performance. While there are plenty of tools that provide precise and easy to comprehend reports, Google Search Console and Google Analytics, are two of the best tools that provide all […]