Websites are intended to help prospects and customers find the relevant product information. Web pages need to be compelling enough to help the customer pass through the research phase and enter into the decision phase of making a purchase. Sloppy website content can make a visitor turn away from the product and a brand; eventually causing a […]
BIG DATA and CUSTOMER ENGAGEMENT at the DMA 2012
The DMA event to be held at the Mandalay Bay, Las Vegas, is the biggest coming together of 10, 000+ marketers from all over the world. A truly global event conducted on epic scales, this event sees some of the best and biggest companies from around the world such as Coca Cola, IBM, Sony, Cisco and Google […]
Fuel Social Media with Email Marketing
One-third of global B2B buyers use social media to engage their vendors, and 75% expect to use it in future purchase processes’ – (Social Media B2B) Social Media is the zooming trend being adapted by almost every marketer relying on Internet Marketing. If you want to stay abreast with your competitors, and terrifically increase your social media […]
KSRTC Bags Digiratti Award for Social Media Campaigns
B K Singh (centre), Director Security & Vigilance, Channabasappa (right), Chief Manager, Marketing & Commuter Relations, KSRTC[/caption] Karnataka State Road Transport Corporation (KSRTC) bagged the coveted Digiratti Award for its Social Media Campaigns at the The Futurist CMO Conference hosted by Paul Writer held on August 23rd and 24th at the Re:gen:ta Hotel and Convention Centre, New Delhi. Strategic Outsourcing Services spearheaded […]
The Benefits of On-Demand CRM
On-demand CRM has definite edge over hosted CRM, particularly for small and mid-sized businesses. While the market is replete with choices of every functionality and budget, you’ll have to primarily decide which CRM is good for your organization. This article speaks of definite benefits of on-demand CRM that can help you to evaluate your purchase decision: Enhanced […]
Why Outsourcing Your Marketing is A Viable Option
As the global marketplace gets tougher and more competitive, companies are trying to find new and innovative ways to keep the momentum going – while having to tolerate budget cutbacks and the market fluctuating dramatically. Marketing domains like direct-mail marketing, lead management or customer analytics are increasingly being outsourced by major brands. And hiringmarketing outsourcing vendors […]
Rewarded with Service Leadership Award – Strategic Outsourcing
Strategic Outsourcing Services is awarded the Service Leadership Award at the Service Leadership Workshop held at the Vivanta by Taj in Bangalore. The award was received by Mr. Stanley Rao, CEO of the Strategic Outsourcing Services, a division of Champions Group from Ron Kaufman. Ron Kaufman, the world’s leading educator was the motivating speaker and shared […]
International Conference on Advances in Cloud Computing Archives
Dreamt Of Smart Living – Cloud Computing Has the Potential to Fulfill Your Dreams Man has always desired for solutions that can make his life easy, even in the Stone Age. Today’s we are one step ahead. We want flexibility and ease under all situations; whether it is communicating with friends, sharing personal data, enjoying […]
A Word on Search Engine Marketing
Search Engine Marketing tactics, popularly known as SEM promotes your website by increasing its visibility in the search engines. There are plenty of SEM techniques that you can use to drive traffic to your site. SEM experts know what components to optimize, when to do it. Popular SEM techniques include paid inclusion, contextual advertising, paid […]