Whether you’ve come across Facebook CEO’s (now Meta) off-putting virtual avatar, a digital night-out in Decentraland, or Fortnite’s live concerts, there’s no escaping the internet’s new favorite buzzword – the Metaverse. But what is it? Is it the dystopian future you always see in social sci-fi shows? Is it a virtual universe with endless possibilities? […]
Effective Ways to Adjust Your Content Marketing Strategies to Match the Demand for Voice Search
Are you looking for a product or service? Speak up! The voice search feature on your phone is the easiest way to look for products and services online. And as more and more consumers are gravitating towards voice searches, marketers are taking notes. Voice inputs have been around for decades. IBM introduced the concept way […]
Here’s Why Celebrity Marketing Works and How You Can Make the Most of it
One of the best ways to ensure the rise of an advertising campaign is to rope in a celebrity. The basics of marketing dictate that an advertisement should highlight the quality of service and the value addition made to a customer’s life by purchasing your product. But in today’s fast-paced world, simple utility is not […]
Mobile Marketing in 2021: Tips to Succeed
According to the latest study by IDC Research, 79% of people have their mobiles with them for 22 hours a day. Another research by Tecmark suggests that, on an average, an individual checks their phone almost 221 times each day. As mobile phones have become central to the modern consumer’s life, building a marketing strategy […]
COVID – 19: Why B2B Digital Marketing is the Way to Go
Social Copy: As the devastating COVID engulfs the marketing industry, the B2B marketing sector is experiencing a shift towards the digital world. Read on to find out why digital marketing is the only way forward for B2B companies. Puzzling the world with its first appearance in Wuhan in December last year, the coronavirus has now […]
Why You Should Change Your Marketing Messages Amidst Coronavirus Outbreak
With the coronavirus pushing the world into a seemingly endless state of distress, marketers of both big and small brands are confused. Several significant marketing events, like the IBM Think in San Francisco and Adobe Summit, have been canceled, forcing these brands to suddenly re-strategize. Sporting competitions, political events, and social gatherings that were all […]
5 Steps to Start a Powerful Inbound Marketing Program
Undoubtedly, the internet has had a profound effect on marketing. 16 years ago, there were no social media or other online platforms. The channels through which marketers could reach buyers were limited to print advertisements, direct mailing, and national TV commercials. These methods were targeted at a broad audience, and selective marketing through specially curated […]
Top Innovative Digital Marketing Trends to Watch Out for In 2020
According to Statista, global spending on digital marketing will reach 306 billion USD by 2020. The reason for the upward graph of the digital marketing landscape is the constant innovation of new technologies and creative marketing strategies that are helping businesses reach their desired outcome. Read on to find out which of these revolutionary digital […]
The Latest Trends in Digital Marketing
Thanks to the rise in digital marketing, the entire marketing landscape has evolved more in the last five years than the last fifty years. The reason for the immense popularity of digital marketing is their effectiveness in promoting business growth. And so, this dynamic form of marketing has been adopted by almost every business- be […]