The most conversant, interfering, indulgent and downright rude social networking site, Twitter has changed the way people assemble and disperse information. It is on, full on, all the time. When Twitter hit mainstream, people did not know what to make of it, let alone use it. Since then it has evolved into a giant content syndication tool, an attention seeker’s wet dream, and every brand’s social nightmare.
The power that Twitter wields today is phenomenal. A new segment of celebrities have been created, literally! The Twitter celebrity. With the exception of YouTube, no other new-generation site has been able to create stars out of common individuals and celebrities alike. It does have a very deep, dark side too.
Every NFL, NBA and soccer superstar has been brought down to their knees with God-awful comments, mostly ranging from the harmlessly sarcastic to the full blown death threat. Some celebrities take it easy, like the famous series of celebrities reading nasty mean tweets directed at them hosted on Jimmy Kimmel live. Others take it a bit too seriously. Like the episode of the professional boxer Curtis Woodhouse tracking down his Twitter ‘troll’ right down to the street he lived in, after some rather nasty comments against him regarding a lost boxing match.
A classic example of a very successful entrepreneur delivering sweet justice.
Here are the tweets from celebrities which have the highest re-tweets. Yeah, Kim Kardashian is on it. Lot of interest gets generated from one single tweet. This is perfectly demonstrated with the number of re-tweets that it receives. Below is a list of some of the most re-tweeted moments in the history of twitter. Some of them are worth a lot, some are just not.
Brand Wars!
Everyone likes a good slug fest online. It’s even better when the one whom it is directed at dishes out a face slamming come back!
Here’s more brands making the most of twitter, its immediacy, reach and instant effect.
If you haven’t heard of the Nokia story, click here to know more.
And what can be more exciting than a tweet from MARS!!
J.P Morgan Chase was at the receiving end of a Twitter debacle. The social media team at JPM thought it would be a good idea to connect with their twitter followers by setting up a Q&A. The back lash that ensued was so massive and rude, they had to debunk the handle #askJPM in a matter of hours, with the multi national investment banking firm embroiled in various embezzlement and fraud lawsuits to the tune of billion of dollars tweeting that it was indeed a bad idea!
Tweets can be inspiring, seen here where DELL founder, Michael Dell explains his meteoric rise to success in a simple tweet.
There are many more examples of how Twitter can be a bringer of good news and also a very evil ‘trolling‘ tool.
The Twitterrati has arrived. With influencers, celebrities, brands and sports persons to your next door neighbor tweeting away, twitter is here to stay! Twitter personifies Fast and the Furious and brands have been leveraging it for some time now with 2014 surely going to be better. Its time brands moved onto it and used its immense potential and reach.
Sources:
http://www.youtube.com/watch?v=RRBoPveyETc
http://www.mediabistro.com/alltwitter/twitter-most-retweets_b29141
http://www.businessinsider.com/nokia-thanks-apple-taunt-most-retweeted-2013-9
http://www.businessinsider.com/10-insanely-epic-tweets-2013-3?op=1
