Like oxygen is for humans, leads are for businesses!

What is a lead?

A lead in a marketing perspective is an individual or an enterprise that shows interest in the products or services you sell. However, a qualified lead should have the basic buying power to buy your product/service.

Humans cannot survive without oxygen and businesses cannot flourish without leads. Every lead, small or big, has an impact on the bottom line of an organization. Not understanding this substantial aspect leads to the extirpation of many businesses from the marketplace. Businesses wanting to flourish should understand the concepts about lead, lead generation, lead scoring, lead profiling and most importantly, what a Good Lead is.

What makes a good lead? 

This can be a never-ending and ever-debatable question. Sales and marketing teams can wage wars over its definition and let the leads trickle down and lose their way out, and safely anchor in your competitor’s bay.

Now, you can, forever, put an end to these endless debates and confusion. Michael Leander, an award-winning marketing speaker and trainer, will give you answers on how to define your version of a good lead and why lead profiling is utmost essential for your business.

Watch his webinar on Lead Marketing Process: Setting up an effective lead generation and lead conversion system (on October 1, 2013 at 3 pm GMT London time).

Register today for the worldwide proven Lead Marketing techniques and tips!