Responsive web design is creating much hullabaloo in the online world. Did you just say that you haven’t heard of it? Well, you are still living in the static age without being updated about the advancements happening in the online market. If you are a marketer or an owner of a business trying to sell online, the scenario is even bad. However, it is not too late for you to check out about responsive website design and pass on the info by sharing this article.

Why responsive design?

With numerous devices being used to browse and work, it gets challenging for the designers to create 232 different websites with different layouts and resolutions compatible for 232 sizes of screens available now. The key is to create a responsive design. With the increase in the users of mobile and other devices like tablets, iPads, etc., the importance of responsive websites is also increasing. Check out the numbers…

According to Emailforge4, out of the 485 million emails sent, 14.79 per cent were viewed through mobile while the rest through PC.

What is responsive design?

Responsive design is not just a fad; it is a set of tools and techniques to adjust the display based on the device in which it is being viewed. Understanding the different needs of people who browse while on the go, responsive websites rearrange the layout in such a way that the readers can read it through any device be it a smartphone, tablet, netbook, smartphone, or e-reader. Moreover, it works on any OS.

The pros of using responsive web design

• The pros of responsive web design are many, the main being the technique to allow the website to adapt to any device based on the screen resolution. The techniques used for responsive web design supports universal viewing on all the browsers using CSS3 new rules and properties.
• When online visitors search through mobile devices, Google takes mobile sites into consideration which means you will stand a chance to have more visitors if you can get a responsive website at the earliest.
• SEO of the website does not get diluted, it just gets better.
• Social sharing gets more interesting. When a person shares something from a mobile, and another checks it out on a PC, they have different experiences based on the devices.
• Responsive design fits perfectly for the promotional campaigns as it creates a unique URL.

Bagging consumers on-the-go needs easily adaptable responsive websites. There are many consumers who have already moved to mobile devices and more are yet to move. Now is your turn. Will you make the move?