The success of any marketing organization drills down to DATA. However, the same crucial data becomes most intractable when you do not have it right, or when it is not standardized, or when there is inaccurate information. Incomplete fields in the database create gaps and the performance of the marketing message is hit harshly. However, The Power of Nine can get back the marketing data quality and lead to great performance.
But what is The Power of Nine?
These are the Nine Steps Strategic Outsourcing Services follows to get back Marketing Data quality.
- Data Assessment – Measure: Detects the number of irregularities and faults.
- Data Assessment – Analyze: Evaluates the nature and causes of data abnormalities.
- Data Cleansing – Identify: Identifies and isolates data elements in data structures.
- Data Cleansing – Standardize: Normalizes data values and formats according to your rules and that of third-party references.
- Data Cleansing – Correct: Verifies, scrubs and appends data based on a set of sophisticated algorithms that work with secondary source.
- Data Enhancement – Enhance: Appends additional data increasing the value of information.
- Data Enhancement – Match: Identifies duplicate records within multiple labels or databases.
- Data Enhancement – Consolidate: Combines unique data elements from matched records from the in-house database into a single source.
- Data Enhancement – Monitor: Measures ongoing data quality scores and provides alerts.
