Facebook advertising is one of the most targeted marketing tactics in the online world. Facebook advertisements have gained regard from many businesses for both, getting visibility and winning more fans. Ads are a great way to increase fan base and communicate with them on a daily basis. Facebook ads are entwined with many aspects, the main being the audience the ad is targeted towards. The target audience can be based on geography, language, age, gender, relationship status, likes, interests, friends and connections, buying behaviors, trends, etc.
Once you zero in on the target audience, you need to step forward to design the ad. Three basic elements of an ad are – Title, Image and Copy. These elements should be optimized alongside the target audience. Here are some tips that you need to consider while creating facebook ads:
- Have at least 3-4 versions of the advertisements so that you can decide on what works best
- Use a relevant image that conveys the message clearly
- Keep the message short and crisp with minimal yet effective copy
- Include strong calls-to-action that trigger instant action
Once the ads are posted, track them to understand their performance. Keep changing title, image and copy one at each time or combinations, to check what works best. You need to check on the number of people viewing your ad, number of fans liking your page who have come through the ad, number of clicks and click-through rates. When you understand metrics as to what fits right for your audience, create similar advertisements to grab more attention from your target audience.
Keep revisiting and updating your ads regularly to connect and sell better.
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