According to the latest study by IDC Research, 79% of people have their mobiles with them for 22 hours a day. Another research by Tecmark suggests that, on an average, an individual checks their phone almost 221 times each day.
As mobile phones have become central to the modern consumer’s life, building a marketing strategy around them has become essential. Be it mobile applications or browsers, brands need to tap into the customer’s journey at every step of the way. For marketers, mobile presents an incredible multi-channel advertising opportunity, which, in conjunction with traditional marketing approaches provides stellar results in terms of consumer engagement and sales.
However, mobile marketing has been around for years. What can marketers do differently in 2021? Aid your mobile campaigns with these top tips that will propel you to success in 2021.
Geo-fencing for enhanced targeting :
One of the great techniques for mobile marketing is Hyperlocal targeting. According to Search Engine Watch, only 22% of businesses use this method to boost sales effectively. One of the methods of hyperlocal targeting is geo-fencing. Geo-fencing involves virtually fencing a specific geographical location. Now, if a person has your application installed on their phone, a push notification will be triggered when that particular person enters the area that was marked by you. This technique is very effective and is currently utilized by very few companies. However, we have a great example to understand more about its usage. Some time back, Burger King used geo-fencing to target its rival McDonald’s. Burger King had marked the locations of all the McDonald’s outlets. Now, whenever a customer used to go near the marked area, a push notification used to get sent to them which had a discount voucher. This way Burger King attracted a lot of profits.
Mobile carousels and product tours :
Mobile carousels and product tours are two of the most effective ways to reach your customers and guide them through your products and services. They provide in-depth information with a guided experience. You can also announce new products and make your customers aware of new deals and offers through them. Also, they enable you to provide proactive customer service. Customers receive your support and guidance even before they understand that they need those. Also, it enables you to distinguish yourself from the competitors.
Video content for engagement :
People like to engage in visual content because it is fun to watch on a mobile and engaging at the same time. Also, according to a study by Wyzowl, marketers informed that 87% of their website traffic and 80% of their sales increased due to video content. Thus, video content enables brands in increasing their audience as well as their customer base. So, you should get creative and create videos that revolve around your product or service or guide the customers. Also, instead of making horizontal videos, you can create vertical videos to fit the mobile screen as they will be more convenient for the user to watch.
Mobile push notifications :
Mobile push notifications are short pop-up messages that are sent to a user through a mobile application. This is one of those marketing tools that come in very handy when it comes to spreading awareness about the brand with crisp and engaging messages. These in turn aid in lead generation as the user engagement rate is high and they catch your customer’s attention. You can also send messages related to product arrivals, deals, offers, promotions, personalized discount codes, etc.
Mobile voice search optimization:
With the introduction of smart speakers like Amazon’s Alexa, Amazon Echo, Apple HomePod, etc. people are getting comfortable in using voice search features in other devices too like smartphones. According to a study by PWC, 65% of people of ages ranging from 25 to 49 speak to their voice-enabled devices at least once every day. Also, you have voice assistants on your mobiles now like Siri on an iPhone and Google voice assistant on your android phones. Hence, voice search optimization is another trend that is going to get big, and therefore, you should incorporate it because people are getting accustomed to using this feature for browsing sites, shopping, and asking questions.
Targeted mobile marketing campaigns:
According to a report by Statista, in 2019 mobiles generated almost half of the website traffic globally. Evidently, mobile usage has increased drastically, and to capitalize on that you need to strategize marketing campaigns specially designed and focussed on mobiles. Moreover, these campaigns should be carried out yearlong and should become an inseparable part of your company’s marketing strategy if you want the business to grow. You can use the insights from mobile marketing campaigns to analyze the behavior of your customers along with other characteristics like demography, age, etc. You should run a pilot for your mobile marketing campaigns to test their effectiveness in terms of content, strategy, and functionality and then improvise them based on the results.
Mobile ads automation:
As you have already read that video content is the key to user acquisition in a faster manner. Now, to create videos you need to put in a significant amount of manpower which consumes a lot of time and resources. However, automation is one of the technical solutions that make your work easier by producing a lot of mobile video content in a short span with much less effort involved. This technology saves a lot of time and marketing budget. Earlier, one had to spend hours managing an active ad. These days you can manage advertisements using AI-enabled automation techniques. Also, it is cost-effective as it results in less cost per impression and user activity.
In addition to all of the above, you’d be surprised to know that mobile marketing is an area that is miscalculated in terms of its capitalization potential. Hence, you can tap into its potential, before your competitors do, to capture a big share of your respective market. So, what are you waiting for? Go and grab this opportunity with both your hands!
