“Email brought in $40.56 for every dollar spent on it in 2012” says DMA.

DMA says “email” has outshined all the other online marketing channels by a large margin. With a great treasure of emails addresses in-house, are you able to make that legendary ROI?

Not really? Here you go, read along to know the three guaranteed ways to increase your ROI. Follow these three ways and we assure you a relentless hike in your ROI.

• Plan
• Create
• Launch

Plan Flawlessly

To plan an effective email campaign that pumps up your ROI, you need to put in prodigious efforts and spend quality time. Planning for your campaign is just not about sending out emphatic email marketing emails. There are many other aspects to consider in creating an email campaign.

Your planning begins here…

• Identify the purpose of your campaign: Formulate a clear objective and you will get a clear path to success. If you send an email without a specific goal, you’ll end up sending generic and uninterested messages. Likewise, your recipients would just read and throw your emails into the trash without taking any action. Be it for acquiring new customers or retaining existing customers or cross-selling or nurturing or educating your recipients or build brand credibility or just to bring awareness, you need to be focused on a single objective.
• Target audience: How would you talk to a person if you do not know him? Similarly, you cannot pitch, if you do not know the target audience. To get niche audience, you need to segment them. Segmentation can be done based on their purchase behavior, sales cycle stages, demography, geography, interests, etc. Once you know the target audience, you can be clear of what can go into your message.

Now you are all set with the plan. Let’s see, how you can proceed further and implement the campaign.

Create Clearly

There are two steps involved in creating an email campaign.

First, Message. With a clear objective and niche target audience, it is easy to translate your thoughts into words. However, there are a few tips you need to follow to make it interesting as well as avoid being blacklisted or spammed. The proposed tips are…

• Compelling subject line
• Personalization
• Unsubscribe link

Second, Email template. Create a template, relevant to your campaign. The thumb rule for email template is “Keep it simple”. The other tips to integrate are…

• Clickable calls-to-action
• Consistency in all templates to increase brand value
• Maintaining image-to-text ratio
• Incorporating social media icons.

With the perfect message and design, you are all set to launch the campaign.

Test Accurately

Tests to perform before you launch your campaign…

• Proof read content manually for spam words
• Run email through spam filters
• Send your email to email accounts of different ISPs and check the email design
• Check how the email looks in the preview pane
• Check the visibility of the images
• Check for broken links
• The from line should be easily recognizable
• Always have a text version along with the HTML version

Once your email campaign is through with all these tests, you can propel you campaign for the launch.

Launch Perfectly

You have a great email with compelling content and an appealing design. You have all the pieces of the maze perfectly arranged except one – TIMING.

By looking at these statistics, you can decide the best day to send your emails. And, be it any day, the best time would be 10am to 12AM. You know the perfect time and day to shoot your email. What is your wait for? Just unveil the campaign.

With such impeccable plan, flawless implementation and the perfect timing, we observed our clients increase their ROI by a minimum 300%. When they can, why can’t you?