Any marketing that is done today, be it digital or off line, there is a constant tug of war between which metrics should be applied and why. To make things clear, it is essential to grade and evaluate marketing. it gives us an idea of what is working and what isn’t. There are innumerable instances where even though a ton of effort has been poured into marketing, due to bad tracking and insignificant metrics, it goes to waste.
Marketing Metrics- The right way to do it.
Your ability to track a marketing program will determine if your marketing team gets a good or better budget the next time around! So, considering this, we have come up with an info-graphic that deals with the issue of bad marketing metrics, the wrong way to do it and also the right way to nail it. Go ahead and check out the info-graphic and do leave your comments and thoughts.
