Your website is the face of your business. You spend all your time putting in place the right content and design but it may not necessarily generate the most leads. Here are few useful ways to convert your website visitors into useful leads.
Display contact details on homepage
Displaying the contact number or email id on your home page offers quick access for your visitors to get in touch with you. If the traffic is from mobile devices, placing a contact number is critical as it is seen that more mobile devices hit websites than computers with standard browsers.
Add an opt-in form
An active opt-in with relevant messaging is the key to driving new leads. There are three key factors to consider in creating such effective landing pages: position, prominence, and a clear call-to-action. Keep it above-the-fold to increase the chances of someone filling in the form. A pop-up is seen to have delivered up to 33% more lead generations than the regular opt-in forms. Create a prominent pop-up with clear call-to-action like “Sign-up,” “Download,” or “Register.”
HubSpot.com, a leader in inbound marketing software and methodology, recommends that a business should have as much as 40-50 landing pages with different offers.
Need for speed
47% of consumers expect a web page to load in two seconds or less, and a mere one second delay in page response can result in a 7% reduction in conversions. This makes the page load speed a very crucial factor in retaining the visitors on page.
This is the main reason companies like Amazon and eBay do everything possible to make sure their websites load superfast. The sooner the website loads, the more interested are visitors to browse your content.
Social media reach
The top two benefits of social media marketing are increasing exposure and traffic. Hook your social presence to your website to connect with your prospects beyond their visit to your website. A whopping 71% of the users say they are likely to purchase products from the brand they follow on social media.
Include testimonials
Testimonials are great content for influential marketing. Apart from visitors understanding your business, they need real people who vouch for your products or services. Make it look like every other business is leveraging your services so the new visitors have enough reasons to reach you.
Strong call-to-action
Direct your prospects in the right direction. They have landed on your website, browsed through your content, and they need to know “what next.” No website is successful without a call-to-action. This is achieved by setting a clear conversion goal. Ask yourself this question to decide the right calls-to-action – “What do I want the visitors on my website to do?” This varies with your business needs.
Get your SEO right
70% of customers using mobile search have connected with businesses using the click-to-call AdWords feature directly from the search engine results page. Getting the right SEO plan in place plays a vital role in boosting your leads.
We at Strategic Marketing Solutions provide exceptional results for our clients through our expertise in digital marketing. Contact us for a free marketing consultation.
