64% marketers say that using data across various marketing disciplines is important- (Bluekai, 2011)

  That number has grown over the years and for good reason. Data-driven marketing is much better than the old spray and pray tactics. The deluge of data available today can be used to create bespoke marketing campaigns. Missing out on this opportunity means that you are wasting precious resources towards ends that will not give you significant returns.

As you can see with the chart, there is a significant rise in marketers adopting data-driven marketing tactics. This increase can be attributed to the steady rise of data intelligence and analysis tactics becoming super smart; making information readily available. Using this information is the logical progression, and the ones who are currently doing it are seeing good success.

Data-driven marketing and e-commerce: It’s a gold mine out there!

One of the earliest adopters of data-driven marketing has been the e-commerce sector. It is a highly competitive sector seeing amazing profits. To be seen and heard in this dense crowd is to use data-driven marketing to its fullest. An interesting observation seen from e-commerce buyers is that 71% of consumers said that personalized messaging no longer matters because of the volume of items received. They are surely saturated by the volume of marketing messages received. There is a positive side to this too: 25% expressed a willingness to take messaging more seriously if information on past orders or transactional information surfaces in future messaging. This is indeed a very strong message that goes out to all e-commerce retailers. Get your act together and rise up to the needs of the consumer.

Mobile adoption is seriously lacking data-driven marketing

E-commerce users are heavy mobile users. The mobile sector has been considerably ignored and the numbers prove it. 50% spend less than 25% of marketing efforts in mobile marketing. For a marketer looking to increase his area of scope, mobile marketing needs to be taken seriously. App development has become a hot topic today and we can see why. Neglecting easy tactics such as data-driven marketing means you are losing out on a significant amount of the pie. With the increasing market share of mobile users accessing e-commerce sites, catering to them is essential in creating a network of prospects that have been uncared for so far.

Conversion rates in the e-commerce sector

Business services, electronics, publishing, and entertainment have all seen an increase close to 20% in their conversion rates. These businesses invest heavily in data-driven marketing and mobile marketing and, as you can clearly see, the results show.

Strategic Marketing Services offers data-driven marketing as one of its core services and has been servicing clients for an extended period of time. It is one of our oldest and best services and has been modified according to changing business needs. CLICK HERE to take a look at our offering.

Works Cited

Bluekai. (2011). Oracle bluekai.

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