Strategic Outsourcing Services, a company of Champions Group was awarded the DMAi Synergy Award for ‘Charity Event Promotion Through Social Media’ for a Fortune 500 Company*. In 2012, Strategic Outsourcing Services won the same forExcellent Public Service for its work on KSRTC.
We had succeeded in bagging the award through innovative social media campaigns to fetch astounding results. The campaign brought in a high number of top-gun influencers following the Client* on different social media platforms including Facebook, Twitter, LinkedIn, Pinterest and Google+. The social media experts at Strategic Outsourcing Services have crafted a strategic plan to create awareness, branding and buzz-creation about the event, besides connecting and networking with CEOs of top companies. The campaign kick-started on November 15, 2012, and closed on Feb 1, 2013.
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In a period of 60 days, here is what the team at Strategic Outsourcing Services has done to make the event grandiose.
LinkedIn:
- Identifying niche CEO groups on LinkedIn
- CEOs interested in Golf
- Having conversations
- Increasing engagement levels
- Promoting the event
- Using event related hashtags, in all the tweets
- Mentioning the event name in promotional tweets
- Creating buzz targeting avid CEO Golfers
- Utilizing top names in the industry in tweets
- Tweeting to influencers and avid golf players about the charity based event
Facebook:
- Creating relevant cover page and posts
- Developing a dedicated app for the event
- Using innovative creative for content
Pinterest & Google+:
- Creating event-specific pins and posts
The results obtained were more than mere expectations. The Client was delighted with the social media platform. Charts crawled up in full swing – be it the engagement rate, number of followers, fans, likes, tweets, mentions, retweets, people talking about it, or shares and discussions.
The DMAi Synergy award made Strategic Outsourcing Services stand out as an ace digital marketing agency.
*Company name not mentioned due to privacy concerns.
