Environmental evangelists say that hugging trees can help in saving the environment. We are not going to question the facts about it. However, we are trying to show that there are other green ways to help in making this world a better place.
According to IIED (International Institute for Environment and Development), the average annual paper consumption per head is 48Kgs.
Now that is absolutely too much to handle. As a fact we know that trees are a non-renewable source. Added to this, the rise of population can cause irreversible adversities. You need not be an NGO head or a union to do your bit.
Being a marketer, business executive or a C-Level professional, you can make a change without shelling out dollars from your pocket. All you have to do is replace a few things in your daily routine.
| Replace | With |
| Visiting cards | Business cards on mobile phones |
| Printed promotional brochures | Digital brochures |
| Pamphlets | QR Codes |
| Newspapers | Online news (even follow Twitter for real-time news) |
| Magazines | Online Versions |
| Newsletters | Blogs |
| Books | eBooks |
| Published material | Kindles |
| Printed resumes | LinkedIn Profiles |
| Billboards | Banners on websites, Facebook, etc. |
| Stick notes/Dairies | Evernote, Google Calendar |
| Letters | Emails |
We have jotted down just a few to give you a few replacements. You can add more to this list.
The digital market is a huge space on the internet, making it easy for you to get customers. When you utilize it the right way, you are definite to get better results than traditional marketing gives, alongside going green. When you opt for digital marketing, you are in turn saving space, cutting down on the energy consumption, reducing CO2 production by making online purchases, saving fuel and also avoiding sound pollution.
To take part in this Environment Day 2013, all you need to do is recheck a few basics.
Go Green Go Digital.
