‘Power of I’ – that’s the theme at DMAi this year.
The event sessions are based on procuring, comprehending and utilizing data in the best possible way(s), and deriving insights to obtain a better understanding of the efforts being put in marketing.
Here’s a glimpse of the sessions…
Steve Prebble ,A Marketing Consultant, he talks about ‘Data-Driven Insights for Greater Relevance’. He emphasizes on how to create and maintain a powerful data culture, how any in-house marketing team can use data for business, and insights into the utilization of data.
Umang Bedi The Managing Director of the South Asia region for Adobe, speaks about ‘Art & Science of Data Driven Marketing & Advertising’. Through this session, he highlights the challenges faced by the marketers and what they can do to meet their goals from the vast gamut of data available.
Jodie Sangster The CEO of the Australian Direct Marketing Association, explains ‘Marketing Mega-Trends: Four Key Trends that are changing the world of marketing’. She talks about the need for marketers to understand the concepts of technology, data, content, creativity, and automation to stay ahead of competitors in today’s world.
Winnifred Knight An expert in direct marketing, speaks about ‘Launching Responsible Data-Driven Marketing’. She explains the latest trends in data-driven marketing, Big Data, and fine-tuning of data segments.
Manish Vij Founder of SVG, talks about ‘Data aggregation for Precision Marketing’. In this session, he explains utilizing data-targeting, Data Management platforms, CRM optimization, and tools for leveraging data properly.
DMAi is one of the most wonderful stages, where anyone can get to meet, interact and get connected to real brains in the industry. Today and tomorrow, i.e. June 4 and 5, 2013, Mumbai will feel a whiff of new intelligence with top guns like Virginia Sharma, Jodie Sangster, Chandrabhan Singh, Manisha Lath Gupta, Venkat Mallik, Manish Vij, Gulshan Verma, and other gurus including Winnifred Knight, Lusia Mainter, Michael Leander, John Graeme Noseworthy, Steve Prebble and Bob Greenberg.
Strategic Outsourcing Services is proud to be a Gold Sponsor of this elite data-driven marketing meet-up, DMAi 2013 Convention.
