The recent ‘big’ news of Yahoo! acquiring Tumblr garnered mixed responses from the digital media fraternity. Tumblr costed $1.1 billion to CEO Marissa Mayer, who confirmed the brand will retain its identity, while 26 yr old David Karp stays the CEO. So far, so good. But what does it hold for you and me?
This acquisition, the biggest for Yahoo! since Mayer stepped in, is expected to bring about certain positive changes –Gen Y digital media enthusiasts are already looking forward to the following from Yahoo!-Tumblr deal.
Better content experience – One of the fastest growing digital networks, Tumblr sees a whopping 900 posts per second and 300 million monthly unique visitors. With such an impressive arsenal, it already enjoys excellent volumes of readership and subscriptions. Tumblr will help get Yahoo! just a step closer in expanding its already growing digital community while offering the variety it already does.
Next level of Personalization – Tumblr users will benefit from Yahoo!’s personalization technology and get better targeted content with its search. Serving ads on their integrated platform will up user search experience manifold. This is expected to translate into a ‘you get what you want’ kind of experience.
A big happy family – Yahoo! plans to integrate Tumblr blogs into its platform – can’t be a better way to expand both Yahoo! and Tumblr families. Enhanced creative andbetter technology will lead to more users, more readers and cashing in on a large kick-ass online community.
Go mobile – According to Forbes, more than half of Tumblr’s users are using the mobile app and do an average of 7 sessions per day. So, if you still aren’t leveraging the ‘mobile’ of the ‘social’, you’re missing out on a lot of action. Say what? Yahoo! and Tumblr signing on the dotted line will mean amazing mobile apps and a user experience that is visually appealing, faster and more enriching.
If all goes well, the coming together of both will create seamless mobile, digital and ad opportunities. Scope of monetization seems plum with the 20yr old media network shaking hands with the Internet’s fastest growing community. Fingers crossed.
