Since ages we have been negligent, rude and abusive to our planet Earth in various ways. This Earth Day, do your part in saving the planet – Join the ‘Green Digital Marketing Revolution’.
Wondering what Digital Marketing has to do with saving the planet? Well, there is. Just go back to those days and think about the means of communication we had before the advent of Email? Wasn’t it just postal mails? It means a lot of papers which implies cutting down a lot of trees. Now you see the point?
Avoiding the usage of papers and going digital for all types of transactions is one best thing marketers can do to Go Green. Be it any business in any industry, with the vast range of applications, tools and software available today, it is easy for marketers to get things done online. Especially if we are talking about communication with customers/prospects/leads, there are endless ways online to make your message heard quick, fast and LOUD. Be it newsletters, magazines, brochures, business cards, coupons, catalogues, transactional statements, checks or any collateral, you can create digital versions.
When you go digital with your marketing collaterals you also stand a chance to get more creative and innovative alongside tracking. As a matter of fact, you can never track the responses of a direct mail campaign as accurately as you can track the results of online campaigns. So jump out of those old cranky chairs and get started with your digital marketing.
Head out with your head high and be proud to be a part of the Green Digital Marketing Revolution.