Have you ever been on a web page which you thought is not worth staying even for few seconds? Well that’s what we are talking about. The 3-5 seconds after a visitor lands on a web page and decides whether to stick around or click away elsewhere is the ‘Website Blink Test’. Though it sounds alarming, you cannot avoid the fact that this is how your visitors judge your website. 3-5 seconds seems barely any time but that is the only time visitors are dedicating to decide and you need to cash on it. Web experts at Strategic Outsourcing Services master the art of alluring visitors and making them stick around the website. Here are a few no-investment simple tips from them which you need to include in your plan to make your visitors glue to your website.
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Cut down on the website load time:
People have become hasty like never before and they are not ready to spare more than 2 seconds for a website to load. If your website is taking more than 2 seconds to appear on the screen, 40% of the searchers clicking on your website will abandon the page. Nevertheless the fact that flash, images and videos enhance the look and feel of the website, they consume a lot of time to load. This might lead to a loss of 40% of visitors trying to check out your website. You can solve this without side stepping the look and feel of the website. Start with checking the time your website is taking to load using different tools across different browsers. You can cut-down on the resolution of the images and quality of the videos without disturbing the quality of website.
Tone down your design:
Having loud designs, bold and gaudy fonts or images do not serve any purpose, for a website related to any industry. Keep it simple, neat and organized and make it easy for the visitors to find what they are searching for. Do not overload it with too many tabs. Leave blank spaces to make it look more proficient and tidy.
Scanable Content:
Any visitor coming to your website will not be willing to read lengthy paragraphs about your services or products. So try to write simple and short sentences or paragraphs which are easy to scan. Adding ‘you’ and ‘your’ in the content would make it more engaging. Especially when it is your ‘Home’ page, keep it short, crisp and easily understandable.
Stick to a tone:
Most visitors coming to your website must have come through search engines, PPC campaign ads, banner ads, email campaigns or many other sources. These people will be expecting what you have mentioned either in the meta description or the ad. See to it that all your marketing channels are in sync with each other. Be it even a landing page or a web page, you need to make sure that all these are in line to avoid confusing visitors and letting them abandon the website.
Clearly show what’s next
Do you have all the calls to action right on your site? Do you have it on every web page in your website? Once a visitor comes to a page and he/she is interested in your product/service, they will want to know what should be the next step. Don’t make the visitor search for calls to action. Make it clear and place in the right real estate, where it has highest visibility. Visit this blog post which teaches you about persuasion through calls to action.
Now you know what to do and what not to with your website to get through the website blink test. Go ahead and check if it will pass the test. Try it out with employees in your organization and get feedback which could prove fruitful. If you are finding it tough to cope up, you can always consult Strategic Outsourcing Services for website design and development services.
