Doing social media marketing in-house or outsourcing it to the agencies!

It can be debatable if asked whether social media should be in-house or outsourced to an agency. However, we would say that social media is at its best when it is done by  agencies. If you can give a zillion reasons to do it in-house, we can give you at least one reason more why you should outsource your social media marketing services. Read along to know our argument.

Creating social media profiles, managing and maintaining them needs relentless effort. Crafting messages, tweets, images suitable for image sharing sites, publishing them at the right time of the day, reciprocating with the people who have responded, tracking all  channels and updating the social media strategy based on metrics, so on and so forth. It is a great deal of activities to do.

Do you still think it is an easy task to do social media in-house?

Won’t you need someone to take care of all this stuff?

Outsourcing your social media activities comes with a package of benefits.

A louder brand voice to populous audience:

When you start your social media profiles and get connected with your fans , followers and customers, you tend to have a smaller world. But with our social media marketing services, you get connected to people who are out of your circle, yet have the buying power to get your products/services. We help your brand voice reach larger audiences. We know that it is not wholly about the number of people following or liking your brand, but also about  relevant people getting connected. We create a social media strategy to target the niche you are aiming at and connect people with similar profiles.

New messages to new audience:

When you outsource your social media activities to us, we ensure that your messages are reaching a newer and wider audience. Since we post messages which are alluring and intriguing, the audience will be the ones circulating your brand messages. This widens your message reach and likewise your brand reach. Hence, creating an impactful impression on the global web front.

Speedy publish:

Our social media marketing strategy is crafted in such a way that the frequency of messages posted on  social media networks is optimum. It is maintained in a such a way that people logging on to their social media profiles at any point of time do not miss out on your message. We send out messages targeted to your critical fan base. When your fan base shares your messages, your brand will see more light in less time.

Invest less yet get more:

Outsourcing any service to an agency holds one benefit for sure – Low price tag. When compared with the investment that goes in hiring social media professionals and training them about your industry and business to do in-house social media marketing, outsourcing will decrease the investment by a great margin. Added to this, there is no risk involved as we have already mastered social media marketing.

Consistent messaging:

Usually organizations misinterpret that agencies will be out of sync with the brand. There might be many reasons associated to this like the agency being at a different location and not understanding the motives as much as the people in-house. Though this proves to be true in the case of most agencies, when it comes to us, we do it the right way. We perform an in-depth research about your industry, brand and competitors, to understand the brand position in the market and the industry specifics. We also conduct valid research and interviews with people in-house to understand the right motives and other marketing related aspects like theme, style and brand guides followed, etc. This helps us in creating consistent messages that are in line with the brand marketing strategies.

Time efficiencies:

As discussed above, social media marketing is something which consumes a lot of time. Due to the fact that it is real-time, it is important that social media professionals be available round the clock to respond to the fans and followers trying to converse. Social media experts in-house cannot afford to stay 24X7 in most organizations. However, we have experts who work on shift basis to ensure that we don’t miss out on any leads or fans. By outsourcing your social media, your in-house teams will be able to spend more time on core aspects rather than devoting time for social media.

We have specified just a few benefits of outsourcing your social media marketing services to the digital marketing agencies.

To know more about our services, call us on +91-80-4143 5564 or +1(888)-828-8052.