Wondering what the Oscar would mean to you when you are not associated with Hollywood in anyway?

Well, when you are into marketing, everything that creates a buzz should be your concern. Be it the London Olympics, Super Bowl, Valentine’s Day, or just any buzz that’s happening in the digital space. Academy Awards, popularly known as the Oscars, is the biggest and grandest award party on the planet, and we marketers can cash in by using the word ‘Oscar’.

Oscar is such an exemplary word that actors having either Oscar winner or Oscar nominated as their prefixes, get huge ransoms compared to others. When a single word has such great glory, why not use it to see a spike in your reports. Here is what you can do…

Include #Oscar in your tweets:

Needless to say, Twitter is one social media platform where people converse about the most happening and current news. When you are adopting news into your marketing strategy, Twitter is the perfect platform for you. Collect analytics about the expenditure on the Oscar. You can also tweet about celebrity fashion mojo.

Post images of previous Oscar award functions:

Bring back those memories that people must have experienced at previous Oscar functions. Try and relate movies that won Oscar awards with your business or may be some famous quotes, etc. There are many Hollywood movies that teach marketing tactics. Try to grab hold of such movie clips and relate them to your business.

Create email marketing campaigns with Oscar theme:

If not elsewhere, you can definitely use the theme for your email marketing campaigns. People love creativity. So pumping in some creativity to the subject line and email template, will allure people to not just open the emails but also take action.

Change your advertising accordingly:

If you advertise your products/services using print media or hoardings, conceptualize them based on the Oscar.

Check out what others are doing:

Capture what others not just in your industry vertical but from other industry verticals are doing. You can pick some ideas from them (but, do not copy).

Do not write crap:

PLEASE do not write crap just because you need to pull some traffic or grab attention. If you are making people read your stuff, let it be worth their time.

Well, we know it’s just a few days away from the show. But remember people will search the web even after the show. Better late than never. Start right away.