Stories are a part of everyone’s life. Since the time we were kids, we all liked stories. Even now, we can never say ‘No’ for a real and adventurous story. This principle applies to marketing too. Most prospects prefer reading stories to checking out the list of features of product/services. Be it a story of your organization or an employee or a customer, your prospects would love to read if written in the way it has to be.
Consumers coming to your website and social media profile do not give a damn about you or your brand or whatever you are saying unless it adds value to them. Adding value to a consumer can be done in a zillion ways; but when it is done in the form of a story, they tend to remember you and relate to your brand.
Telling your consumers cock and bull stories which are lousy, will definitely not get attention from them. Here are three simple ideas for telling a story…
What is your brand story?
We understand that not everyone has the story of starting up a business in a garage like Steve Jobs. But every organization has a beginning and there is a strong motive behind that. Share the story of how the organization started, what were the motives, what was founder’s dream, what obstacles they faced in their journey, so on and so forth. Get the readers emotionally connected to the story of your brand. Once he/she is emotionally connected, they’ll never forget it.
What is your employee’s story?
When you have real people working behind the brand, you ought to have real stories too. It can be anyone right from the janitor to the CEO. Every person in the organization has a reason to be doing what they are doing right now. It can be the story of a creative art director who landed in the profession after struggling for long years or the passionate social media geek who strives to squeeze results out of every social media network out there in the market. Be it any story, pen it down. Remember not to hype it or add bells to make it cheesy. Real stories create real impact.
What is your customer’s story?
If you had delivered exactly what your customers wanted, you are likely to have success stories to share. Comprehend how your customers have been benefitting from your organization and write the real story that took place between you and your customer. Be it anything that you are selling, it is apparently solving a problem a customer is facing. If you are able create an emotional connection between your customers and prospects, you are likely to win.
You might be great with telling stories in your real life but if you are writing stories like a machine, you cannot build real relationships. Humanize your stories to make it likeable and shareable across the social media channels. Remember, if the story you tell today doesn’t fetch you results, try another one tomorrow. Don’t give up!
