Are you thinking you are doing a fantastic job with your social media profiles? May be you are, BUT…
Social media is so volatile that the trends might change in a jiff and you have to be ready for anything that’s coming your way. Now it is time to sprinkle some pixie dust of videos on social media networks. Corporate videos published on your websites can also be posted on your social media networks to get more attention from your fans and followers. Here are a few tips to make your video go viral to create a strong brand image and likewise grab more fans and followers.
Social video marketing is just not posting videos: While you are starting off to video marketing on the social media, you need to take tentative steps to create the right impact. Remember that video marketing not just increases your boosts your social profiles but also helps in SEO rankings.
Tweak your videos: When your videos are created for corporate purpose, either there is no call-to-action or it must have been different from your social media strategy. For your Video to match up with the social media strategy, tweak the video to drive the fans to take the right action. Adding other social media profiles can be an added advantage.
Ask for customer experiences: Be it any marketing, it should be customer-centric and otherwise, it will no way go forward. Request your customers to upload their experiences with your product/service. Video testimonials work in a great way to influence prospects and sales-ready leads.
Figure out ways for engagement: Agreed that videos are a great engagement. But, how are you going to take it further? By asking for comments or feedback or other tactics that can either make them stay on your page for some more time or make them land on your website.
NO to lengthy videos: If your video goes over 180 seconds, your fans would either be distracted or just lose interest. So see to it that your videos don’t exceed 180 seconds. A high quality 30 seconds video great than a boring 5 minutes one.
Every video you post should either be of value to your customers or tickle their ribs or at least create an impression. If you are creating videos which are not customer-centric, it is better not creating them. So follow the trend and get loads of winning points.
