What are the digital marketing channels you use for your business?
- Websites
- Emails
- Blogs
- Press Releases
- Social Media Channels
Well, are you aware that every marketing channel needs an entirely different style of writing? Content was far easier when it was just one-way communication, especially before the evolution of social media. But with the advent of social media in full swing, content had to evolve, to become conversational. Since the cliché, ‘Content is King’ was slated, Content’s importance has been growing till date and will do even in the future. So there is a great need to match up your content with every digital marketing channel you are relying on. Here are few tips that will help you write content that is apt for every digital marketing channel mentioned above.
Your website is the face of your company or product/service. Let’s speak of the basics. For an audience to land on your website, your content should be capable enough to pull up on the top pages of the search engines when they are searching for the product/service you are offering. Website content should be SEO-friendly without ditching the reader’s expectation.
Write content which is ‘scanable’. Because people prefer scanning web pages to reading the entire content. Write short and sweet sentences which are concise. Highlight text which is important. Highlight the benefits of products/services in bulleted lists. Have a dashing headline and a tricky caption. Last but not the least, NO information overload. Do not dump too much information on a page.
Writing for emails is an art, as every aspect of it counts right from the subject line to your calls-to-action. Emailing has many content aspects like the subject line, salutation, email body/message, calls-to-action, etc. You would know the pain of writing an email only if you have tried writing at least one marketing email.
While writing and email, your first concern is the audience. Every line written should focus on the reader. Subject line should answer the WIITFM (What’s In It For Me). Since most email campaigns are personalized nowadays, writing in the first person is a must. The content should be professional. Give creative actionable words/sentences for calls-to-action. Keep it short and be consistent.
3. Writing for Press Releases:
The make-it-or-break-it factor of a press release is a catchy headline, which should be attention grabbing and optimized for search visibility. Press releases should follow the inverted pyramid style of writing, which is beginning with the most important, and ending with the least important information.
Press release news that people rely on so much, do not involve any imaginary numbers or stats. Be straight-forward and concise. A PR is not where you can write marketing pitches and hype your products/services. Finally never be too pushy about anything in press releases.
4. Writing for Social Media Channels:
Every business is now using different social media channels for promoting itself, and is engaging with their suspects, prospects and customers. The top networks most marketers adhere to are Facebook, Twitter, LinkedIn and Pinterest (to an extent Google+). Social media is the most powerful marketing channel in place right now and marketers ought to be very cautious while creating content for these channels.
Social media channels are all about interactive and conversational content, which can intrigue people enough to take action. And do remember that all actions on social media do not give you results instantly. Do not make every post, tweet or update salesy. Write content which creates an impact on the audience around your brand. You can be hilarious and funny however – watch out the lines that you should not cross. Have more images and less of written content. Create interesting images and complement them with apt supplements. Memes are the best way images can be posted, especially for Facebook and Pinterest.
Like websites, even blogs should be ‘scanable’ and SEO friendly. Brevity rules. Try to catch up with the ‘inverted pyramid’ rule even here, and do not use all those over the top words that make people go dizzy. Blogs are the best place where you can use storytelling and write daily incidents. Make it interactive by asking questions, requesting feedbacks, starting conversations and stuff.
We understand that writing content is no child’s play, and especially with the need for a changing tone and style, based on channels, it is almost a herculean job. So if you think you cannot handle it, why not give us that burdensome job? At Strategic Outsourcing Services, we offer premium content writing services, with different styles, which can be used to shape your brand as per your requirements.
Good luck with your marketing!
