2013 is around the corner and we understand that marketers are busy with their marketing strategies and business plans. For savvy-marketers who care about their business and customers, our predictions about 2013 are definitely going to be of great help.
Though it is tough to predict the future exactly, we still have made efforts to get ready for what’s going to come especially for business. So here are a few predictions for 2013 in the digital media space that can help you do your homework before you kick start 2013.
Social Media Marketing
Social media marketing is not a new thing to be explained. But definitely a great thing you should take care of. Businesses know by now that customers are there at the social media networks and spending great amount of time. The crucial thing about social media marketing is to cut through the clutter and reach targeted audience. So dig out ways to stand out in the crowd and make a difference.
Rise of SoLoMo
SoLoMo is the new buzzword in the digital space which is driving marketers crazy. Mocial was the word in 2012 and now in 2013, it is going to be ‘SoLoMo’ – Social, Local and Mobile. It is quite a self-explanatory term, it is a hybrid of three buzzing trends which is social media marketing, location-based marketing and mobile-friendly marketing.
Year of Mobile
2013 is going to be a year of Mobile. Mobiles and different screens like tablets, gaming consoles are going to rule the digital space. So, anything you do should be compatible with mobile so that you do not miss out on the lion’s share of customers. People are going to spend more time and likewise more money on mobile. Brands should leverage location based technology and social media to amp up their marketing, especially if they are targeting mobile-customers.
More visual
Readers are no more going to accept your lengthy white papers and webinars; they need visual content like infographics, photos, videos, memes, etc. to streamline your products and services with their thoughts and ideologies. There are three types of visual content – Static, Motion and Interactive. Out of the three, interactive content is the one which can drive great results.
Follow these predictions and revisit us every now and then for new updates. Until then, Happy Marketing!
