If you are marketer in the United States of America, you would definitely know what a Black Friday is all about. But for those who are not aware of it, Black Friday is the Friday after Thanksgiving in the US which is traditionally the first day of the Christmas season shopping. The term was coined in 1960 to mark the day profits of businesses shot up high. As ‘Black’ indicates a profit, and since it is a Friday, it turned out to be ‘Black Friday’.

On a Black Friday, retail shops would be open in the morning by 3 or 4 am or may be earlier than that. There are businesses that do not lock their stores starting from Thanksgiving Day till the end of Black Friday. That is a whopping 36-48 hours. Business owners are particular about not missing any chance coming their way and make profits.

However, with the twists in trends, buyers now prefer to go online to buy rather than stores. When compared to 2010, online sales have gone up by an incredible 39.3%. So marketers are grabbing this opportunity either by partnering with the existing eCommerce sites or setting up their own sites.

Adding to this, sources say that the online Black Friday sales are going to start early this holiday season with loads of deals and offers. And consumers are ready to spent grand dollars online. Reportedly, consumers are going to buy more deals via mobile. For this, business owners are designing applications making it easy for the consumers to find their brands and sites.

Along with traditional ways of promoting offers like banner ads and flash ads, marketers are using social media to the maximum extent possible to make deals and offers go viral in the social and grab in more people to buy products.