With social media gaining popularity and fame each day, is the marketer in you extracting anything from these success stories? It is been just few days since Obama won his 2nd term as a president and it all accounts to social media. YES! Sources found Obama’s election social media campaigns to be the best till date in the history of social media.
Do you want to create history like such? Use social networks for advertisements and see how your sales skyrocket!
Though advertising on social networks seems similar to online advertising, social network advertising is a lot more easy and rewarding. Recommended social media sites that will give you the best with social media advertisements are Facebook, Twitter, LinkedIn and Pinterest. However, it is the marketers who have to decide what suits best for their business and brand in their industry vertical.
The different types of advertisements that can be used in the social network are banner ads, newsletter subscriptions, and corporate profiles, get widgets, give widgets and sponsored content. Saying just that social using network would help you win deals is not convincing enough isn’t it? So have a look at the benefits you would be getting on utilizing social networks for advertisements…
Social Network Advertising is cost effective advertising. The returns that you get on advertising are free promotion of creative advertisements. All your advertisements can be made viral using social media channels like YouTube, Facebook and Twitter.
Social web gives marketers a greater reach that no other media channel gives. With millions of social media users, social networking can be used to build greater and longer relationships with customers. With the rise of display advertisement on social networks, you are bound to get greater network which isn’t possible in any other mass media.
Advertising with social networks gives you an edge by enabling targeted marketing. Social media networks give information about users which enables you to segment users based on preferences and demographics and run targeted campaigns.
People are spending more time on the social web than the traditional media like TV and newspaper. As advertisers are spending more time on social web, your advertising through social media would have more scope be found.
Did we miss out on something? Please do let us know by commenting in the comments section below…
