With his amazing slogan “FORWARD”, Obama wins a second term and the entire United States of America is celebrating his victory. It is a happiest moment for US citizens after the chaotic Sandy Hurricane. And, for marketers too. If you try to look into the efforts Barack Obama had put in to achieving this success, you would realize that his campaign team was the back bone. And Obama did speak about this in his Victory speech. We, marketers can learn a million things from his Campaign team.
In his speech, Obama said “To the best campaign team and volunteers in the history of politics. The best. The best ever. … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … You lifted me up the whole way and I will always be grateful for everything that you’ve done and all the incredible work that you put in.”
Defacto, the campaign team did the best in helping Obama re-elected as the president. The credit goes to Jim Messina, his campaign manager for developing winning strategies. When Prez asked Messina to run his campaign for his second election, Messina replied saying that this campaign is not going to be anything like the one in 2008. Everything has changed especially technology.
Here’s what he has done.
Email from Barack Obama: On gathering insights from Eric Schmidt and Steve Jobs, Messina has decided to procure DATA, the key feature of the campaign. Silos of databases were collected. Different email templates were sent to check out the most influential templates that would attract donors.
Barack Obama Website: The website, from the day of its inception, was updated with every word that Prez spoke during the campaigns either in the form of text or videos. The website has every promise Obama made, right from jobs and economy to immigration, healthcare, education, etc. The website allowed supporters to converse on the site and there is also a store in which supporters could buy either stickers, t-shirts, etc. right from the website. The site also gave access to patrons to donate dollars in just 4 steps.
#Barack Obama Twitter: For more than eighteen months, the social media team of Barack Obama had strived their best to make tweets about everything happening that is relevant to the election or just anything that can impact his victory. There are millions of followers indicating their support to The President. And there are supporters and many real valuable people who are being followed. The strategy that this team has followed made them win millions of supporters.
@Barack Obama Facebook: The Facebook fan page was loaded with more than 15 million likes and 53 thousand comments for one post in which Obama is saying “Thank You” shows it all. Obama’s Facebook fan page shows how effectively a celebrity like him can reach out to common people. The Facebook effort has pooled in a lot of votes which are evidently valuable for him to return to the White House.
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