It is no doubt a great idea to create messages with a personal touch. Studies have established that clients respond better and faster to messages that are personalized – written according to their preferences, language and taste. No prizes for guessing that personalization is a must and a great customer retention strategy for marketers.

Go an extra mile to tailor your marketing messages and earn the following as brownies.

1. Better Response Rates – With personalization, you stand in a good stead in making your subscribers feel exclusive. While blanket emails are a good way to start a relationship with a large subscriber base, customizing them will just strengthen it further. As clients feel that they are being talked at, they are more likely to open your emails and also follow the links to your sites religiously.

2. Know Your Clients – Personalized emails will fetch you, well, personalized responses. You start getting a fair idea of your client’s bigger business needs and goals. Great for innovating your services, greater for making them buy your services and certainly greatest to increase conversions.

3. Sweep Your Databases Clean – It may seem a bit odd in the beginning, but think harder. Don’t customized emails bring in more information on to your table? Can you not use them to enhance your database? Yes, you definitely can. A superb way to cut down on your frequent appending and verification costs.

4. Build A Relationship – No, you don’t have to take them out for dinners; instead, sending greetings or welcome/thank you messages (along with business info) will do the trick. Even if you don’t deal with all the clients on a regular basis, keeping in touch with them can be rewarding for your business in the future.