Real estate marketers need to gain social presence. Here’s why:
The global real estate market has been one of the largest contributors of revenue to the world economy. In places that see a stable government, real estate prices determine the growth capacity of a certain town or city. It is a driver of economic growth, a catalyst to infrastructure projects, and a source of employment to many. In the chart furnished here, there is scope for immense growth in the Asia-Pacific region.
Globally, China is the world leader in real estate revenue generation projections, followed closely by the US and India. The US was a leader for revenue generation until 2011, but their dominance is now challenged by the BRIC (Brazil, Russia, India, and China) countries. As real estate markets consolidate and grow, competition heats-up. Reaching the right prospects is a matter of right timing and using the right marketing tools.
Social media and real estate: The fastest and easiest means to reach your prospect
As we all know by now, social media is big, bigger than the population of certain countries! It is perfect hunting grounds for B2C companies. Real estate companies have realized the potential that social media can offer. Social media has the ability to create super brands. It is intense and gives companies a direct line to the prospect. Real estate marketers have risen up to the challenge. If we see today, most real estate marketers have increased budget allocation towards social media channels and decreased spending on other traditional channels such as TV and print. The most important reason is this:
Prospects are increasingly searching online for information; especially in the real estate sector.
Having a strong online presence is a priority today. With the internet fast-evolving, businesses are investing enormous sums of money on improving their SEO. Social media is an integral part of SEO. Brands that have a strong social presence rank better on SEO. This connection has prompted real estate companies to jump onto the social media bandwagon.
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How to create an impactful real estate presence on Social Media
The real estate social media connection is vital. The process of improving social media presence requires time, effort, and calculated moves. Real estate companies can harness the massive potential that these platforms offer in the following ways:
1) Create and circulate original and thought-provoking content: The new age internet-enabled prospect wishes for this type of content. Create engaging and original content, they need not be masterpieces. Such content creates value that is attached to your brand.
2) Use inbound marketing: It is essential to generate leads today. Inbound marketing does not badger the prospect with offers and ads. That has become a fact of the past. Instead, generate interest in your brand and your offering by genuinely interacting with them. Talk about your capabilities and how it can benefit them.
3) Run email campaigns along with social campaigns: Run a tandem email campaign as soon as a social media marketing campaign is launched. Email is still a very effective means of reaching out to the tech-savvy prospects today.
4) Be persistent and creative in your social updates: This ensures that they have your brand name in the back of their mind when actually in a position to purchase or deal with a real estate company.
5) Measure, track, and bait: Measuring and tracking your social media platforms allow you to know which prospect is ready for a purchase. Provide them with purchase-specific documents to ease the process.
Comprehensive monitoring methods are important while stepping into social media. With the abundant availability of trolls online, real estate companies are easy prey for them. It is also easy to create negative campaigns anonymously on social media; one of the infamous methods used by unscrupulous competitors. Your social media plan should contain social monitoring as a key aspect.
Check out our comprehensive real estate marketing plan
Real estate is bound to grow in the decades to come, so is social media and the internet. It is the not too late to invest in a good social media plan, and gain a healthy fan-following which can convert to great prospects.
