With over 1.2 billion internet enabled mobile devices currently in the market, the scope for mobile marketing is huge. emails are regularly checked on the go on these phones, and if you are not sending mails that load in various devices, you are missing out on an opportunity.

Mobile marketing and various sectors

Every possible function that is performed over a desktop can and is being currently handled via a smart phone. E-commerce, payments and research, all of these and a lot more are done on mobiles today. Most customers involved with mobile experiences have a fairly negative opinion about it. One of the biggest issue is the load time for sites. These can be easily taken care of with responsive designs. 41% of respondents have abandoned sites for competitor sites due to the lack of ease of use!  We have created an infographic that will really show you the power and depth of the mobile device and the numbers associated with them.

It is high time marketers move over to the next level and adopt mobile marketing in a really big way. It has immense opportunities and should not be left for the competition to target.