The DMA event to be held at the Mandalay Bay, Las Vegas, is the biggest coming together of 10, 000+ marketers from all over the world. A truly global event conducted on epic scales, this event sees some of the best and biggest companies from around the world such as Coca Cola, IBM, Sony, Cisco and Google who are stalwarts of marketing, sharing ideas and enriching the marketing field with amazing concepts and path breaking trends.

Marketing is one of the most important aspects of sales. Billions are invested in it year on year. Digital Marketing and social media marketing have become buzz words now. Corporations are creating a digital foot print for their customers to follow, eventually leading to better branding, promotion and sales.

Some of the focus areas during DMA 2012 will be acquisition marketing, lead generation, B2B marketing, brand marketing,marketing outsourcing retention and many more. There will be talks on these topics by industry captains, how they handle some common grey areas associated with these processes and what the most exciting new opportunities are.

The summit will provide unmatched knowledge on subjects such as social media, email marketing, SEO/SEM, mobile/app marketing, telemarketing and many other marketing channels. Marketers will gain significantly from these talks and they will be able to address pain points with experts of respective fields.