One-third of global B2B buyers use social media to engage their vendors, and 75% expect to use it in future purchase processes’ – (Social Media B2B)
Social Media is the zooming trend being adapted by almost every marketer relying on Internet Marketing. If you want to stay abreast with your competitors, and terrifically increase your social media results, use EMAIL MARKETING to fuel social media.
Here are four tips you can use instantly…
Let customers choose. No two customers are the same. Everyone has their own requirements, preferences and channels to explore. Incorporate social media engagement in email marketing campaigns. By doing so, you are giving your customers a choice to communicate with your brand anywhere, anytime through any channel they prefer.
Broaden your reach. Include social media in your campaign and call out for more followers or fans and increase your loyal fans database. Improve your prospect relationships through social media conversations.
Allow sharing emails within your social network. Give access to your email recipients to share emails across top social media sites – Facebook, Twitter and LinkedIn. This is an effective way to increase broaden your reach. Prospects sharing information about your brand in their Facebook profile or Twitter account or LinkedIn account is as effective as ‘Word of the mouth’.
Send email content worth sharing. Needless to say, email content should be impeccable to generate results. However, if you want to use it for your social media, it should be impactful enough to compel your email recipients share in their social media profiles. Remember that it is of no use to send self-promotional content or content which doesn’t create any value to the recipients.
Don’t just take our word for it. Here are the benefits of integrating Email Marketing and Social Media.
- Broaden your range of emails
- Identify key influencers
- Send niche campaigns to loyal subscribers
- Improve brand image
- Build customer loyalty
At any point of time you feel you cannot take your social media forward, our in-house social media experts can help you out.
