In part 2 of this 2 part series, we continue with content marketing strategies and how B2B markets need a whole lot of content. Any marketer’s goal of content marketing is to win customer trust and excel in business gains. However a marketer needs to prepare a strategy in order to achieve this objective and also earn customers in numbers.
Content marketing strategies
A detailed content marketing strategy can involve some of the below steps and can be adopted to reap benefits from content marketing campaigns.
Here are some basic points that you need to keep in mind when creating a content marketing strategy. In essence, these are the reasons why you need one.
Create Awareness– To catch a customer’s attention content creation isn’t enough. A product’s effectiveness is understood by creating effective awareness through various platforms. Simultaneous awareness will create an interest in the customer and the product will gain importance. Leveraging content will drive awareness and lead to a successful campaign delivery.
Goal Setting– Goal setting is an important stage in the content marketing campaign. You need to prioritize goals and work on the same to achieve best results. Important goals include building customer trust, attracting new business prospects, promote and develop product/service offered in order to strengthen business objectives and work on new ideas to prosper well in customer – sales approach
Motivate Customers– From research it has been proven that customers have power to think well but do not act instantly based on apprehensions, incorrect decisions etc- indicating lack of motivation based approach. You need to understand the importance of motivating a customer. Hence a standardized method should be followed in order to gain trust and motivate a customer in order to meet the business needs.
Effective Content Platforms
Reaching out to a customer is a challenge in today’s technology driven world with a wide variety of options like email, mobile apps, social media etc. You need to frame a clear strategy to deliver content through right platforms. Some of the popular platforms are
- Social Media sites like Facebook, Twitter, Linkedin, Google Plus etc
- Mobile Apps
- Email/Web applications like blog, internet space
- SEO, Content Syndication, RSS Feeds
- Video presentation through YouTube
Conclusion
Content marketing isn’t just about selling but knowing and understanding the customer(buyer) well. Well planned content should be able to answer customer’s answers and provide solutions offered instantly.
Knowing buyer personas and making efforts to create product awareness are the two key points a marketer should focus on. Technological changes have eased communication barriers hence optimizing online resources to reach out to customer and deliver content as per the planned strategy will prove effective in building strong relationship between customer and business.
