A Twitter hashtag allows you to integrate conversations from different users into a single platform that can be found by searching hashtag in Twitter search. The hashtag is a keyword or a phrase that is spelled out without spaces with a # sign before it. Words that are hashtagged often by numerous users on Twitter are known as the ‘trending topics’.

You don’t require any tools to create a hashtag – you just need to decide on the keyword you want to focus and put a ‘#’ sign it front of it while tweeting.

Here are three tricks to make your hashtags more effective:

Put New Keywords
Once you have decided your keyword, search it in Twitter to see if its used.  If its overtly used and is already trending, rethink your keyword. It’s often a good idea to pick fresh new ideas as keywords and initiate new trending topics.

Incorporate Brand Keywords 
Using brand terms as your main keyword can pull the right target audience to your Twitter feeds. Just using the hashtag will allow readers to view the entire conversation around the topic.

Don’t Hurt Sentiments 
Make sure the hashtags used are not sensitive and do not hurt the feelings of any particular political, religious or corporate group. Doing so may jeopardize the image of your brand.

Strategic Outsourcing Services is a pro at optimizing social media platforms for brands. Contact us now.